{"product_id":"jade-x-smile-performance-surf-hat-protection","title":"Jade x SMILE - Performance Surf Hat + Protection","description":"\u003cp data-lfile-container=\"2fb40a53-4cd0-4c80-8f23-b7f227243189\" data-pm-slice='1 1 [\"blockquote\",{\"bid\":\"mkga3fbt501.1586\"}]'\u003e\u003cem\u003eTwelve months, one surfer, one designer, one hat. The first Jade x SMILE collab, in Red Tide. The new performance surf hat with integrated protection that keeps you stylish and safe in the line-up — strictly limited, and gone when it's gone.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3 id=\"it-started-with-a-conversation-at-a-surf-camp\" data-lfile-container=\"2fb40a53-4cd0-4c80-8f23-b7f227243189\" data-pm-slice=\"1 1 []\"\u003eIt started with a conversation at a surf camp\u003c\/h3\u003e\n\u003cp\u003eIn 2025, at a surf camp in Indonesia, we ran into Jade. She had been testing surf headwear for a long time, and nothing had ticked every box. Too ugly. Too uncomfortable. Or just too much — gear that made you feel like you were heading into battle, not paddling out.\u003c\/p\u003e\n\u003cp\u003eWe pitched her an idea: let's build the coolest-looking protective surf hat on the market, together. She was stoked from the very first minute. That's where the journey began.\u003c\/p\u003e\n\u003ch3 id=\"three-roles-one-hat\"\u003eThree roles, one hat\u003c\/h3\u003e\n\u003cp\u003eTo do Jade's idea justice, we wanted a designer who knows sports fashion inside out. So we brought in Vi Pham of A Rose On The Street Design Studio, who has designed for some of the biggest names in sportswear and their special collabs.\u003c\/p\u003e\n\u003cp\u003eThe split was clear from day one. Vi takes care of the design. Jade takes care of the story. SMILE takes care of the build.\u003c\/p\u003e\n\u003ch3 id=\"twelve-months-later\"\u003eTwelve months later\u003c\/h3\u003e\n\u003cp\u003eWe started in December 2025. It took us twelve months of samples, fittings and sessions to reach a hat we can honestly say the surfing world hasn't seen before.\u003c\/p\u003e\n\u003cp\u003eThe result is the Jade x SMILE Performance Surf Hat + Protection in Red Tide: a hat that looks good on land, feels right in the water, and starts conversations in the lineup. One you'll feel stylish in — and that makes every session a little better.\u003c\/p\u003e\n\u003ch3 id=\"limited-means-limited\"\u003eLimited means limited\u003c\/h3\u003e\n\u003cp\u003ePre-orders are open now, and the run is strictly limited. The hat ships from December 1, 2026. When this run is gone, Red Tide is gone.\u003c\/p\u003e\n\u003cp\u003eWant to be part of the first Jade x SMILE drop? Don't wait too long.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"SMILE Surf Wear","offers":[{"title":"XS\/S \/ Red Tide","offer_id":56508123447675,"sku":"SSW-JH1CHN2-RT02","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"M\/L \/ Red Tide","offer_id":56508123480443,"sku":"SSW-JH1CHN2-RT01","price":89.0,"currency_code":"EUR","in_stock":false},{"title":"XL \/ Red Tide","offer_id":56508123513211,"sku":"SSW-JH1CHN2-RT03","price":89.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0861\/6971\/4978\/files\/172.png?v=1790853390","url":"https:\/\/www.smile-surfwear.com\/products\/jade-x-smile-performance-surf-hat-protection","provider":"SMILE Surf Wear","version":"1.0","type":"link"}